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Marketing Strategy for Sustainable Growth

Our team of experienced consultants specialise in creating customised marketing strategies that align with your business goals, while also promoting environmental and social responsibility.

SKCI offers marketing strategy consultancy services for sustainable businesses. Our goal is to help environmentally and socially responsible companies develop effective marketing strategies that align with their sustainability values.

Green organizations require a unique marketing strategy that aligns with their core values and ethos. SKCI provides services that not only enhance their market presence and reach but also consolidate their reputation as sustainable and ethical businesses.

Why Choose Us?

 

We have deep knowledge and expertise in sustainable business practices. Our consultants stay up-to-date with the latest trends, regulations, and best practices in sustainability, allowing us to provide you with cutting-edge strategies that set your business apart.

We recognize that every business is unique, and we take a personalized approach to develop strategies that meet your specific needs. Our team conducts a thorough analysis of your business, market, and target audience to create tailored solutions that drive sustainable growth and brand value.

Sustainability goes beyond just environmental initiatives. We take a holistic approach by integrating social, environmental, and economic factors into your marketing strategy. This comprehensive approach ensures that your business achieves long-term success while positively impacting society and the planet.

Our main objective is to help your business succeed. We develop strategies that not only drive sustainability but also deliver measurable results. Our consultants work closely with you to set realistic goals, implement effective tactics, and track key performance indicators to ensure continuous improvement.

Benefits of SKCI’s Marketing Service:

  • Marketing strategy aligned with your sustainability principles – we have such deep knowledge of the sustainability industry
  • Stand out from the crowd with your brand and offering – we have loads of experience in this industry 
  • Sustainable lead generation activity and sales pipelines – we know what we are doing and are focused on the wider business needs e.g. revenue targets
  • An exceptional marketing strategy and implementation plan without the breaking the bank – we have a network for experts we trust and we are skilled at delivering exceptional quality for a reasonable price
  • Clear and focused marketing strategy that will work for you – our team as over 20 years’ experience and all our projects are bespoke
  • A friendly and approachable team to polish your big ideas and put them into action 
  • Project based and/or flexible rates allows you to manage your budget effectively without being tied into long term contracts 
  • An expert marketing team with over 20 years’ industry experience to guide you to make the right decisions for your business
  • Transparency and authenticity are key to marketing sustainable businesses. We will be honest about the company’s practices, the benefits of its products or services, and its environmental impact. This builds trust with consumers and can turn them into loyal customers.

Some of the marketing elements we will work with you on:

    Sustainable Branding

    We help you define and communicate your unique sustainability value proposition.

    From crafting compelling brand stories to developing eco-friendly packaging and labelling, we ensure that your brand stands out in a crowded marketplace.

    Green Marketing Campaigns

    Our team creates innovative marketing campaigns that resonate with environmentally conscious consumers. We leverage digital platforms, social media, content marketing, and influencer collaborations to reach and engage your target audience effectively.

    Stakeholder Engagement

    Building strong relationships with stakeholders is crucial for sustainable businesses.

    We assist you in developing effective stakeholder engagement strategies, including CSR initiatives, community partnerships, and transparent communication practices.

    Sustainable Product Development

    We guide you in incorporating sustainable practices into your product development process. From eco-design principles to responsible sourcing and supply chain management, we help you create products that align with your sustainability goals.

    Metrics and Reporting

    We believe in the power of data. Our consultants help you identify relevant sustainability metrics and establish reporting frameworks to track your progress. We assist in creating transparent sustainability reports that enhance credibility and build trust among your stakeholders.

    Strategy Hub

    SKCI’s Strategy Hub is your One-Stop-Shop for all your business strategy needs. You will find SKCI’s 5 Key Questions (5KQ) of Business Strategy. Work your way through from article 5KQ 1 – 5, or dip in and out as you like. A growing library of Strategy Tools are available to download in easy to use Word and Powerpoint format.

    Balanced Scorecard – SKCI Business Strategy Tool

    Balanced Scorecard – SKCI Business Strategy Tool

    Balanced Scorecard – SKCI Business Strategy ToolBackground The Balanced Scorecard was developed by Robert Kaplan and David Norton as they recognised that traditional financial measurements of a company were outdated and misleading. These were suitable in the...

    Ansoff Growth Matrix – SKCI Business Strategy Tool

    Ansoff Growth Matrix – SKCI Business Strategy Tool

    Ansoff Growth Matrix - SKCI Business Strategy Tool​Background The Ansoff Growth Matrix, sometimes called the Product/Market Expansion Grid, was developed by the applied mathematician Igor Ansoff and first published in the Harvard Business Review in 1957. The grid...

    Insight Article: Strategy Series Question 1 – Where are we now?

    Insight Article: Strategy Series Question 1 – Where are we now?

    Insight Article: Strategy Series Question 1 – Where are we now?“Strategy without tactics is the slowest route to victory.  Tactics without strategy is the noise before defeat.”Many business leaders find the process of developing strategy quite daunting. Part of the...

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